Biography / Background

Julian Petroulas was born in 1992/1993 in Sydney, Australia, growing up in Camperdown and Stanmore. Raised by a single father and relying at times on Centrelink (government support), he experienced financial scarcity early on.

In multiple interviews, Julian describes this upbringing as the foundation for his relentless drive. He often says he outgrew Australia mentally long before leaving, viewing it as “too slow” for the scale of ambition he had.

First Business

Julian’s entrepreneurial rise was closely tied to his friendship and early collaboration with William Singe. The two met as teenagers in Sydney, bonded over music, and uploaded their first viral video to YouTube at just 14 years old , a clip that unexpectedly gathered over 100,000 views overnight, at a time when YouTube was still emerging.

This is Julian with his child-hood Friend William Singe, he uploaded a video recently where he visited him.

Their early momentum attracted the attention of a YouTube manager, who offered to launch them as a duo. Although that specific project didn’t happen, Julian leveraged the buzz to create live events and later included William in his own music and festival ventures. Julian took on the role of William’s manager, negotiating deals, scaling fees from small $400 performances to $50,000 international shows, and learning the fundamentals of entertainment business strategy in the process.

This partnership became a crucial catalyst for his early success, combining creative talent, online virality, and sharp business instincts. Even after their professional paths diverged, their friendship remained strong, marking this period as one of the most formative in Julian’s life and career.

Breakthrough Moment

Julian’s first true breakthrough came through the innovative SMS platform he launched shortly after the success of his youth festivals. The concept was simple but powerful: fans could pay to enter lotteries for a chance to meet global superstars like Justin Bieber, Miley Cyrus, and Ariana Grande.

At the time, this kind of fan engagement model was nearly unheard of in Australia, and it spread fast. The platform exploded in popularity, generating serious revenue and transforming Julian from a teenage promoter into a millionaire before he was old enough to vote. It also gave him access to high-level players in the entertainment industry and positioned him as a young innovator who understood how to merge fan culture, marketing, and technology.

But the meteoric rise was followed by a brutal fall. At just 18 years old, Julian lost everything he had built. Years of reckless spending, gambling, and a lack of financial discipline caught up with him.

I was a millionaire at 16 and broke by 18''

“I was a millionaire at 16 and broke by 18,” he has said in interviews, a line that has since become a defining part of his public story. What could have ended his career instead became a turning point. The collapse forced Julian to rebuild from the ground up with a different mindset , focused not just on making money fast, but on learning how to protect, grow, and strategically allocate capital. This moment became the foundation for the disciplined investor and entrepreneur he would later become.

Key Achievements

Rather than giving up, Julian rebuilt from scratch. With only a few thousand dollars left, he moved to New York City and shifted his focus to artist management and marketing. There, he founded Over Agency, a boutique management firm working with artists like Timmy Trumpet and William Singe.

In 2017, he was featured by Forbes as a rising figure in the entertainment industry. Around the same time, he turned to cryptocurrency investing. His first exposure to Bitcoin came around 2011–2012, but it was during the 2017 ICO boom that he made major moves investing heavily in ICON, Ethereum, and Chainlink. According to his own accounts, an initial investment of $200,000 grew into tens of millions of dollars (around $50 million as he says in an interview).

Julian Patroulas featured in Forbes, because of his artist and management marketing bureau Over Agency.

He was ranked among the Top 250 traders on Binance, cementing his position as a serious investor. Today, Julian allocates part of his portfolio to AI and emerging technologies, which he sees as “this decade’s version of early crypto.”

Lifestyle

Julian is currently based in Dubai, but he’s traveling the world to explore where he wants to settle long term.

He lives between major cities and wealth hubs, moving fluidly through luxury environments while keeping a strategic eye on global opportunities. His lifestyle includes private jets, first-class travel, and supercars like the Rolls-Royce Cullinan, Rolls-Royce Ghost, and Lamborghini Huracán.

But more than luxury, it’s about positioning: the way he is presenting himself online, can lead to collaberations with high-end and luxury products. The visibility strategically attract partnerships, investments, and business opportunities.

Business & Money

In this section, we will disscuss the business of Julian Patroulas, his networth and other money-related things about him

Net Worth

Although Julian Petroulas has never publicly disclosed the exact size of his fortune, available information, interviews, and his own statements allow for a reasonable estimate.

Between large-scale cryptocurrency trades, investments in technology, business ventures, possible brand deals with the reach he has and other real estate investments, his net worth is estimated to be between $100 and $150 million USD.

Julian often executes swing trades in the range of $1–12 million USD, which alone suggests access to substantial liquidity. This financial capacity places him in a rare tier of individual investors with global mobility and influence.

Revenue Streams

Music & Entertainment Ventures (Early Career)

Julian’s first major source of wealth came from the music and entertainment industry. As a teenager, he built a profitable business around festivals, artist management, and innovative fan engagement platforms. His under-18 concert events quickly became some of the biggest in the country, and his SMS systems allowed fans to pay for exclusive access to artists. This early success laid the financial foundation for everything that followed.

Cryptocurrency Investments & Trading

Julian entered the crypto market early, around 2011 and became highly active during the 2017 ICO boom. He invested heavily in Bitcoin, Ethereum, ICON, and Chainlink. His ICON position alone reportedly grew from $200,000 to over $50 million at its peak, placing him among the top 250 traders on Binance at the time. These early moves gave him a massive boost in capital and global investment flexibility.

Strategic Swing Trading & Market Positions

One of Julian’s core strategies is placing a small number of large swing trades each year, often based on major news events and fundamental analysis. These aren’t frequent trades —they’re carefully timed moves, usually ranging between $1 and $12 million per position, often in big names like NVIDIA and other top tech companies. A moment that captures this perfectly is when he placed one of his trades while skiing in Gstaad, Switzerland, a village he once saw in a documentary of a trader and dreamed of visiting. Years later, he was standing there himself, in a youtube video discussing a trade involving huge sums.

Brand Influence & Collaborations Julian’s luxury lifestyle

Private jets, exclusive resorts, and high-end watches, naturally draws the attention of premium brands and hospitality groups. His visibility leads to organic collaborations and partnerships, often without the need for traditional advertising. His personal presence itself has become a gateway to high-value opportunities.

Equity in Businesses and Early-Stage Tech

In recent years, Julian has focused on early-stage investments in AI and other emerging technologies, which he calls “the new crypto wave.” He takes strategic equity positions in promising ventures, aiming for long-term growth. This forward-looking investment approach positions him at the front of major market shifts.

Business Strategy

Julian’s business strategy has always revolved around building and scaling real ventures first and then using that capital to strategically invest. He started out by growing his own companies in music and entertainment at a young age, learned how to move fast in competitive industries, and later shifted his focus to bigger, long-term plays.

Today, his strategy centers around allocating capital into high-impact opportunities rather than running traditional businesses. He places a small number of large swing trades each year, invests in promising sectors like technology, AI, and crypto, and continues to build positions in luxury real estate across prime locations.

Rather than relying on a single business model, Julian spreads his investments across different markets to stay flexible. Timing and positioning play a key role in every move he makes whether that’s entering a trade, buying into a new sector, or acquiring property. His approach is less about volume and more about precision: a few well-placed moves with significant capital behind them.

Investments & Portofolio

Julian’s investment portfolio can be divided into several assets

Crypto Assets

Julian’s first major wave of wealth came during the 2017 crypto boom. He was an early investor in Bitcoin and Ethereum and accumulated significant positions in ICON and Chainlink. At the peak, his ICON investment reportedly grew from around $200,000 to tens of millions of dollars (around $50 million as he says in an interview)making him one of the top 250 traders on Binance at the time.

Although he is no longer heavily active in short-term crypto trading, but more on swing trading on a longer timeframe. Julian sees this early accumulation as the financial foundation that allowed him to expand into real estate, equities, and private ventures.

AI & Tech

Julian has publicly stated that artificial intelligence is the next major wealth shift, comparable to crypto in 2017. His strategy revolves around gaining early exposure to AI infrastructure and emerging tech companies, focusing on data, automation, and applied AI. Rather than relying on secondary markets, he seeks access to exclusive seed rounds and private equity placements, aiming to capture value before mass adoption. This forward-looking approach positions him as an early mover in high-conviction sectors.

Luxury Real Estate and the Bali-scandel

Julian has been an active investor in high-end real estate, acquiring luxury properties and long-term leasehold plots in global hotspots like Dubai and Bali.

One of his most high-profile acquisitions was a 1.1-hectare leasehold plot in Bali, which he described at the time as his “biggest land purchase ever.” Shortly after the acquisition, Julian became embroiled in a highly publicized legal and media controversy. According to his own statements, the man he bought the land from had allegedly failed to pay local parties involved in the transaction and attempted to commit tax fraud by underreporting the deal’s value to Indonesian authorities.

When Julian initiated legal proceedings, a coordinated media campaign emerged accusing him of illegally purchasing land as a foreigner, which is not permitted under Indonesian law. Julian maintains that the deal was fully legal and structured as a leasehold agreement, a common and permitted investment model in Indonesia, similar to arrangements in cities like London, Canberra, and across China.

He argues that the backlash arose largely from the use of the word “purchase” in his viral YouTube video, which was taken out of context and weaponized against him. The situation escalated when the Indonesian government issued a statement claiming Julian owned no land or businesses in the country and imposed a lifetime ban, which was later lifted within weeks.

He alleges this ban was influenced by corrupt actors linked to the disputed land deal. Julian has since retained legal ownership of the leasehold rights, emphasizing that all of his investments were made through proper legal channels. He also highlighted that his business contributions in Indonesia represent less than 1% of his total net worth, framing his involvement as a passion project rather than a core business pillar. Beyond the land deal, Julian also holds ownership stakes in local hospitality ventures, including the restaurant Penny Lane, which he describes as one of Bali’s most successful venues, generating around $500,000 in monthly revenue.

The incident, which made him one of the most talked-about figures in Indonesia at the time, illustrates the risks of high-visibility foreign investment in regulated real estate markets. It also marked a pivotal moment in Julian’s public narrative: from entrepreneur and investor to a controversial figure navigating international legal and media battles.

Current Status real estate in Bali

As of now, Julian continues to hold the leasehold rights to the Bali property, but no officially confirmed construction or development plans have been announced. Publicly, he has shifted focus away from large-scale real estate projects in Indonesia and has not released any statements suggesting that building will resume in the near future. His hospitality ventures, including Penny Lane, remain active and operational, while his real estate strategy appears to have become more cautious following the controversy.

Watch collection

When it comes to watches, Julian Petroulas is clearly a fan of high-end luxury timepieces.

While there’s no official list of his full collection, there’s plenty of online content showing the watches he has either bought or showcased himself. So far, he’s been seen with:

• Patek Philippe Nautilus white gold 2025, fully set with diamonds (around $610,000)

  
  

• Richard Mille RM 67-01 (around $357,000),

  
  

• Rare Patek valued at $550,000

  
  

• Rolex Day-Date worth about $70,000.

  
  

  He’s also worn a Patek Philippe Aquanaut with sapphire and baguette settings, though no price was mentioned for that specific piece. These publicly shown watches already add up to a collection worth well into the millions, reflecting the kind of luxury lifestyle he’s built and showcased through his personal brand.

Market Trading

Swing trading in large-cap equities is a core pillar of Julian’s strategy. Unlike day traders, he places a limited number of high-value trades each year, typically ranging from $1 million to $12 million per position. His primary focus is on blue-chip companies like NVIDIA and other major tech players. Julian builds his entries around macroeconomic events, earnings cycles, and fundamental catalysts, rather than hype or short-term speculation. This disciplined, concentrated approach allows him to grow his capital base without needing constant trading activity.

Brand collaborations & Partnerships

Julian has positioned himself as a high-value lifestyle figure, making him an attractive partner for luxury brands and exclusive experiences. Although no specific campaigns have been publicly confirmed, his online presence, global audience, and association with high-net-worth environments have placed him on several influencer marketing platforms where luxury labels and hospitality groups scout for talent.

His content frequently features private jets, five-star resorts, and rare timepieces, making him a natural fit for high-end travel, luxury fashion, hospitality, and investment-driven events. Rather than engaging in traditional advertising campaigns, Julian’s public image and lifestyle positioning suggest a strong potential for selective partnerships with premium brands. This positioning allows brands to view him as a credible figure within aspirational, international luxury circles, even in the absence of publicly documented collaborations.

Acquisitions & Exits

A defining moment in Julian’s financial journey was his early exit from large crypto positions during the 2017–2018 cycle. By scaling out near the peak, he secured tens of millions in profit and reinvested that capital into real estate, tech, and liquid markets.

He also sold off parts of his early festival business after his teenage years.

Majoror Deals & Big Wins

• Festival Empire (Teenage Years)

Earned his first $1M at 16 through music festivals and SMS engagement systems.

• Crypto Boom 2017

Turned $200K in ICON into $50M at peak valuation.

• High-Level Trading

Executes multi-million-dollar swing trades, often in top tech names.

• Strategic Investing Model

Building sustainable long-term wealth through capital allocation through real estate and other asets.

Focus, intuition and the power of being alone

In one of his YouTube videos, Julian shares a deeply personal perspective on success and mindset. He explains that solitude has been one of the most powerful forces behind his achievements. Growing up as an only child in a single-parent household, he spent a lot of time alone, which allowed him to observe, reflect, and develop independent ideas. Today, he considers being alone not as a weakness but as a strategic advantage, a way to sharpen his focus, strengthen his intuition, and accelerate his goals.

Julian describes intuition as his “superpower,” emphasizing that all the answers people need are already within them — but they can only hear that inner voice when they distance themselves from distractions. He believes that constant social stimulation and toxic influences can drown out intuition, whereas moments of solitude bring clarity and vision. He often takes solo trips to remote places, saying those are the moments when his best ideas and business concepts emerge.

Julian also makes it clear that money is no longer his main motivation. His focus has shifted to creating meaningful projects, building companies that can have real impact, and expressing creativity rather than chasing fame or external validation. He openly says that he chooses to remain single at this stage of his life because he values the freedom to fully focus on his goals without distractions.